Question do or don,t

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1. Ensure that questions are without bias. Don’t lead the respondent into an answer.

 2. Make the questions as simple as possible. Questions that include multiple ideas or two questions in one will confuse respondents.

 3. Make the questions specific. Sometimes it’s advisable to add memory cues. For example, be specific with time periods.

 4. Avoid jargon or shorthand. Avoid trade jargon, acronyms, and initials not in everyday use.

 5. Steer clear of sophisticated oruncommon words. Use only words in common speech.

 6. Avoid ambiguous words. Words such as “usually” or “frequently” have no specific meaning.

7. Avoid questions with a negative in them. It is better to say, “Do you ever. . . ?” than “Do you never . . . ?” marketing Memo Questionnaire Dos and Don’ts

 8. Avoid hypothetical questions. It’s difficult to answer questions about imaginary situations. Answers aren’t necessarily reliable.

 9. Do not use words that could be misheard. This is especially important when administering the interview over the telephone. “What is your opinion of sects?” could yield interesting but not necessarily relevant answers.

 10. Desensitize questions by using response bands. To ask people their age or ask companies about employee turnover rates, offer a range of response bands instead of precise numbers.

11. Ensure that fixed responses do not overlap. Categories used in fixedresponse questions should be distinct and not overlap.

 12. Allow for the answer “other” in fixed-response questions. Precoded answers should always allow for a response other than those listed.